Original language | English |
---|---|
Pages (from-to) | 98-110 |
Number of pages | 13 |
Journal | Journal of Marketing |
Volume | 79 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2015 |
Research programs
- RSM MKT
Christoph Fuchs, M Schreier, S MJ van Osselaer
Research output: Contribution to journal › Article › Academic › peer-review
Original language | English |
---|---|
Pages (from-to) | 98-110 |
Number of pages | 13 |
Journal | Journal of Marketing |
Volume | 79 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2015 |