The Handmade Effect: What’s Love Got to Do with It?

Christoph Fuchs, M Schreier, S MJ van Osselaer

Research output: Contribution to journalArticleAcademicpeer-review

228 Citations (Scopus)
Original languageEnglish
Pages (from-to)98-110
Number of pages13
JournalJournal of Marketing
Volume79
Issue number2
DOIs
Publication statusPublished - 2015

Research programs

  • RSM MKT

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