| Original language | English |
|---|---|
| Pages (from-to) | 98-110 |
| Number of pages | 13 |
| Journal | Journal of Marketing |
| Volume | 79 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2015 |
Research programs
- RSM MKT
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The Handmade Effect: What’s Love Got to Do with It?
- Christoph Fuchs
- , M Schreier
- , S MJ van Osselaer
Research output: Contribution to journal › Article › Academic › peer-review
318
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