Original language | Undefined/Unknown |
---|---|
Title of host publication | The Elgar Companion to Consumer Research and Economic Psychology. |
Editors | P.E. Earl, S. Kemp |
Place of Publication | Cheltenham, UK/ Northampton, USA |
Publisher | Edward Elgar Publishing |
Pages | 289-296 |
Number of pages | 8 |
ISBN (Print) | 1858985544 |
Publication status | Published - 1999 |
Research programs
- RSM MKT