The impact of abstract versus concrete product communications on consumer decision-making processes

MNG Bieshaar

Research output: Types of ThesisDoctoral ThesisInternal

Original languageEnglish
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • Dellaert, Benedict, Supervisor
  • Franses, Philip Hans, Doctoral committee member
  • Haubl, Doctoral committee member
  • van Osselaer, Doctoral committee member
Award date20 Mar 2012
Place of PublicationRotterdam
Print ISBNs9789058923004
Publication statusPublished - 20 Mar 2012

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