The impact of abstract versus concrete product communications on consumer decision-making processes

MNG Bieshaar

Research output: Types of Thesis › Doctoral Thesis › Internal

Original language	English
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Dellaert, Benedict, Supervisor Franses, Philip Hans, Doctoral committee member Haubl, Doctoral committee member van Osselaer, Doctoral committee member
Award date	20 Mar 2012
Place of Publication	Rotterdam
Print ISBNs	9789058923004
Publication status	Published - 20 Mar 2012

Access to Document

@phdthesis{ca5f6542c84c42d78f421e9293174d42,

title = "The impact of abstract versus concrete product communications on consumer decision-making processes",

author = "MNG Bieshaar",

year = "2012",

month = mar,

day = "20",

language = "English",

isbn = "9789058923004",

series = "ERIM PhD Series",

school = "Erasmus University Rotterdam",

}