The impact of brand and category characteristics on consumer stock-out reactions

LM Sloot, PC Verhoef, Philip Hans Franses

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages47
EditionERIM Report Series Research in Management 2002 106-MKT
Publication statusPublished - 2002

Publication series

SeriesERIM Report Series Research in Management 2002
Volume106-MKT

Research programs

  • ESE - MKT

Cite this