The impact of brand and category characteristics on consumer stock-out reactions

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Number of pages	47
Edition	ERIM Report Series Research in Management 2002 106-MKT
Publication status	Published - 2002

Series	ERIM Report Series Research in Management 2002
Volume	106-MKT

Research programs

@book{9e7cb129d9be45968b7317417e538c6c,

title = "The impact of brand and category characteristics on consumer stock-out reactions",

author = "LM Sloot and PC Verhoef and Franses, \{Philip Hans\}",

year = "2002",

language = "Undefined/Unknown",

series = "ERIM Report Series Research in Management 2002",

edition = "ERIM Report Series Research in Management 2002 106-MKT",

}