The impact of brand equity and the hedonic level of products on consumer stock-out reactions

L Sloot, PC Verhoef, Philip Hans Franses

Research output: Contribution to journalArticleAcademicpeer-review

182 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)15-34
Number of pages20
JournalJournal of Retailing
Issue number1
Publication statusPublished - 2005

Research programs

  • ESE - MKT

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