| Original language | English |
|---|---|
| Title of host publication | MSI Reports |
| Pages | 3-26 |
| Number of pages | 24 |
| Publication status | Published - 2009 |
Publication series
| Series | MSI Reports |
|---|
The impact of branding strategy on the link between CSR activities of firms and their financial performance
M.K. Agarwal, Guido Berens
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review