The impact of branding strategy on the link between CSR activities of firms and their financial performance

M.K. Agarwal
, Guido Berens

Department of Business-Society Management

University of Lucknow

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	English
Title of host publication	MSI Reports
Pages	3-26
Number of pages	24
Publication status	Published - 2009

Publication series

Series	MSI Reports

Research programs

RSM ORG

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