Original language | Undefined/Unknown |
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Title of host publication | Agricultural Marketing and Consumer Behavior in a Changing World |
Editors | B. Wierenga, A. van Tilburg, K. Grunert, J.B. Steenkamp, M. Wedel |
Place of Publication | Dordrecht |
Pages | 109-124 |
Number of pages | 16 |
Publication status | Published - 1997 |
The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels
Gerrit van Bruggen, LP Bucklin
Research output: Chapter/Conference proceeding › Chapter › Academic