Original language | Undefined/Unknown |
---|---|
Title of host publication | Agricultural Marketing and Consumer Behavior in a Changing World |
Editors | B. Wierenga, A. van Tilburg, K. Grunert, J.B. Steenkamp, M. Wedel |
Place of Publication | Dordrecht |
Pages | 109-124 |
Number of pages | 16 |
Publication status | Published - 1997 |
Research programs
- RSM MKT