The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels

Gerrit van Bruggen, LP Bucklin

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationAgricultural Marketing and Consumer Behavior in a Changing World
EditorsB. Wierenga, A. van Tilburg, K. Grunert, J.B. Steenkamp, M. Wedel
Place of PublicationDordrecht
Pages109-124
Number of pages16
Publication statusPublished - 1997

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