The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels

Gerrit van Bruggen; LP Bucklin

The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Agricultural Marketing and Consumer Behavior in a Changing World
Editors	B. Wierenga, A. van Tilburg, K. Grunert, J.B. Steenkamp, M. Wedel
Place of Publication	Dordrecht
Pages	109-124
Number of pages	16
Publication status	Published - 1997

Access to Document

http://hdl.handle.net/1765/2662

Cite this

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title = "The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels",

author = "{van Bruggen}, Gerrit and LP Bucklin",

year = "1997",

language = "Undefined/Unknown",

isbn = "0792398564",

pages = "109--124",

editor = "B. Wierenga and {van Tilburg}, A. and K. Grunert and J.B. Steenkamp and M. Wedel",

booktitle = "Agricultural Marketing and Consumer Behavior in a Changing World",

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The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels. / van Bruggen, Gerrit; Bucklin, LP.

Agricultural Marketing and Consumer Behavior in a Changing World. ed. / B. Wierenga; A. van Tilburg; K. Grunert; J.B. Steenkamp; M. Wedel. Dordrecht, 1997. p. 109-124.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels

AU - van Bruggen, Gerrit

AU - Bucklin, LP

PY - 1997

Y1 - 1997

M3 - Chapter

SN - 0792398564

SP - 109

EP - 124

BT - Agricultural Marketing and Consumer Behavior in a Changing World

A2 - Wierenga, B.

A2 - van Tilburg, A.

A2 - Grunert, K.

A2 - Steenkamp, J.B.

A2 - Wedel, M.

CY - Dordrecht

ER -