The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels

Gerrit van Bruggen, LP Bucklin

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationAgricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands
EditorsB. Wierenga, K. Grunert, J.B.E.M. Steenkamp, M. Wedel, A. van Tilburg
Place of PublicationWageningen
Pages269-276
Number of pages390
Publication statusPublished - 1996

Bibliographical note

niet

Research programs

  • RSM MKT

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