The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels

Gerrit van Bruggen; LP Bucklin

The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels

Gerrit van Bruggen
, LP Bucklin

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands
Editors	B. Wierenga, K. Grunert, J.B.E.M. Steenkamp, M. Wedel, A. van Tilburg
Place of Publication	Wageningen
Pages	269-276
Number of pages	390
Publication status	Published - 1996

Bibliographical note

niet

Research programs

RSM MKT

Cite this

van Bruggen, G., & Bucklin, LP. (1996). The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels. In B. Wierenga, K. Grunert, J. B. E. M. Steenkamp, M. Wedel, & A. van Tilburg (Eds.), Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands (pp. 269-276).

van Bruggen, Gerrit ; Bucklin, LP. / The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels. Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands. editor / B. Wierenga ; K. Grunert ; J.B.E.M. Steenkamp ; M. Wedel ; A. van Tilburg. Wageningen, 1996. pp. 269-276

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van Bruggen, G & Bucklin, LP 1996, The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels. in B Wierenga, K Grunert, JBEM Steenkamp, M Wedel & A van Tilburg (eds), Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands. Wageningen, pp. 269-276.

The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels. / van Bruggen, Gerrit; Bucklin, LP.
Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands. ed. / B. Wierenga; K. Grunert; J.B.E.M. Steenkamp; M. Wedel; A. van Tilburg. Wageningen, 1996. p. 269-276.

Research output: Chapter/Conference proceeding › Chapter › Academic

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T1 - The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels

AU - van Bruggen, Gerrit

AU - Bucklin, LP

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PY - 1996

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EP - 276

BT - Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands

A2 - Wierenga, B.

A2 - Grunert, K.

A2 - Steenkamp, J.B.E.M.

A2 - Wedel, M.

A2 - van Tilburg, A.

CY - Wageningen

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van Bruggen G, Bucklin LP. The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels. In Wierenga B, Grunert K, Steenkamp JBEM, Wedel M, van Tilburg A, editors, Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands. Wageningen. 1996. p. 269-276