The impact of channel function performance on buyer-seller relationships in marketing channels

Gerrit van Bruggen, M Kacker, C (Chantal) Nieuwlaat

Research output: Contribution to journalArticleAcademicpeer-review

72 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)141-158
Number of pages18
JournalInternational Journal of Research in Marketing
Volume22
Issue number2
DOIs
Publication statusPublished - 2005

Research programs

  • RSM MKT

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