The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels

Gerrit van Bruggen, M Kacker, C (Chantal) Nieuwlaat

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
PublisherErasmus Research Institute of Management (ERIM)
Number of pages35
Publication statusPublished - 2001

Publication series

SeriesERIM Report Series Research in Management (issn 1566-5283)

Bibliographical note

ERS-2001-44-MKT

Research programs

  • RSM MKT

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