The impact of electronic commerce on marketing channels

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceeding of: Exploring the Interfaces of Marketing Management - Consumer Behavior, Management Sciences, and Information Technology
EditorsJ.C. Hoekstra, K.R.E. Eelko, al et
Place of PublicationGroningen
Pages112-131
Number of pages20
Publication statusPublished - 1998

Bibliographical note

50th anniversary of the Department of Economics

Research programs

  • RSM MKT

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