| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing Management: Strategy and Organization, Proceedings of Track 3 |
| Editors | P. Andersson, et al |
| Place of Publication | Stockholm |
| Pages | 279-290 |
| Number of pages | 12 |
| Publication status | Published - 1998 |
Research programs
- RSM MKT