Original language | English |
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Pages (from-to) | 299-320 |
Number of pages | 22 |
Journal | Journal of Marketing Research |
Volume | 58 |
Issue number | 2 |
DOIs | |
Publication status | Published - 4 Dec 2020 |
Research programs
- ESE - MKT
Datasets
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The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
Guitart, I. A. (Creator) & Stremersch, S. (Creator), 2020
DOI: 10.25384/sage.c.5216472.v1, https://sage.figshare.com/collections/The_Impact_of_Informational_and_Emotional_Television_Ad_Content_on_Online_Search_and_Sales/5216472/1
Dataset