The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

IA Guitart, Stefan Stremersch

Research output: Contribution to journalArticleAcademicpeer-review

10 Citations (Scopus)
Original languageEnglish
Pages (from-to)299-320
Number of pages22
JournalJournal of Marketing Research
Volume58
Issue number2
DOIs
Publication statusPublished - 4 Dec 2020

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