The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

IA Guitart; Stefan Stremersch

doi:10.1177/0022243720962505

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

IA Guitart, Stefan Stremersch

Business Economics

Research output: Contribution to journal › Article › Academic › peer-review

48 Citations (Scopus)

Original language	English
Pages (from-to)	299-320
Number of pages	22
Journal	Journal of Marketing Research
Volume	58
Issue number	2
DOIs	https://doi.org/10.1177/0022243720962505
Publication status	Published - 4 Dec 2020

Research programs

ESE - MKT

Access to Document

10.1177/0022243720962505Licence: CC BY-NC

http://hdl.handle.net/1765/132096

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
Guitart, I. A. (Creator) & Stremersch, S. (Creator), 2020
DOI: 10.25384/sage.c.5216472.v1, https://sage.figshare.com/collections/The_Impact_of_Informational_and_Emotional_Television_Ad_Content_on_Online_Search_and_Sales/5216472/1
Dataset

Cite this

@article{df3722b523184916a25bc64ccc19987f,

title = "The Impact of Informational and Emotional Television Ad Content on Online Search and Sales",

author = "IA Guitart and Stefan Stremersch",

year = "2020",

month = dec,

day = "4",

doi = "10.1177/0022243720962505",

language = "English",

volume = "58",

pages = "299--320",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

AU - Guitart, IA

AU - Stremersch, Stefan

PY - 2020/12/4

Y1 - 2020/12/4

U2 - 10.1177/0022243720962505

DO - 10.1177/0022243720962505

M3 - Article

SN - 0022-2437

VL - 58

SP - 299

EP - 320

JO - Journal of Marketing Research

JF - Journal of Marketing Research

IS - 2

ER -

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Research programs

Access to Document

Datasets

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Cite this