The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Research output: Contribution to journal › Article › Academic › peer-review

12 Citations (Scopus)

Original language	English
Pages (from-to)	299-320
Number of pages	22
Journal	Journal of Marketing Research
Volume	58
Issue number	2
DOIs	https://doi.org/10.1177/0022243720962505
Publication status	Published - 4 Dec 2020

Access to Document

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title = "The Impact of Informational and Emotional Television Ad Content on Online Search and Sales",

author = "IA Guitart and Stefan Stremersch",

year = "2020",

month = dec,

day = "4",

doi = "10.1177/0022243720962505",

language = "English",

volume = "58",

pages = "299--320",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "2",

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T1 - The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

AU - Guitart, IA

AU - Stremersch, Stefan

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U2 - 10.1177/0022243720962505

DO - 10.1177/0022243720962505

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JF - Journal of Marketing Research

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