Original language | English |
---|---|
Pages (from-to) | 299-320 |
Number of pages | 22 |
Journal | Journal of Marketing Research |
Volume | 58 |
Issue number | 2 |
DOIs | |
Publication status | Published - 4 Dec 2020 |
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
IA Guitart, Stefan Stremersch
Research output: Contribution to journal › Article › Academic › peer-review
12
Citations
(Scopus)