The impact of market orientation, product advantage and launch proficiencies on new product performance and organizational performance

F (Fred) Langerak, EJ Hultink, HSJ (Henry) Robben

Research output: Contribution to journalArticleAcademicpeer-review

336 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)79-94
Number of pages16
JournalJournal of Product Innovation Management
Issue number2
Publication statusPublished - 2004

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