The impact of market orientation, product advantage and launch proficiencies on new product performance and organizational performance

F (Fred) Langerak, EJ Hultink, HSJ (Henry) Robben

Research output: Contribution to journal › Article › Academic › peer-review

336 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	79-94
Number of pages	16
Journal	Journal of Product Innovation Management
Volume	21
Issue number	2
DOIs	https://doi.org/10.1111/j.0737-6782.2004.00059.x
Publication status	Published - 2004

Access to Document

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T1 - The impact of market orientation, product advantage and launch proficiencies on new product performance and organizational performance

AU - Langerak, F (Fred)

AU - Hultink, EJ

AU - Robben, HSJ (Henry)

PY - 2004

Y1 - 2004

U2 - 10.1111/j.0737-6782.2004.00059.x

DO - 10.1111/j.0737-6782.2004.00059.x

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EP - 94

JO - Journal of Product Innovation Management

JF - Journal of Product Innovation Management

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