@article{bb2e9ee85cf0493fa8c1e54d2e7d4074,
title = "The impact of market orientation, product advantage and launch proficiencies on new product performance and organizational performance",
author = "Langerak, \{F (Fred)\} and EJ Hultink and Robben, \{HSJ (Henry)\}",
year = "2004",
doi = "10.1111/j.0737-6782.2004.00059.x",
language = "Undefined/Unknown",
volume = "21",
pages = "79--94",
journal = "Journal of Product Innovation Management",
issn = "0737-6782",
publisher = "Wiley-Blackwell Publishing Ltd",
number = "2",
}