The impact of marketing function performance on the relationship between and industrial distributor and its organizational customers

C (Chantal) Nieuwlaat, Gerrit van Bruggen, M Kacker

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Science: A two-way street linking theory and practice, abstracts of the INFORMS Marketing Science Conference, Wiesbaden, Germany
EditorsO. Heil
Place of PublicationWiesbaden
Publication statusPublished - 2001

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