The impact of marketing function performance on the relationship between and industrial distributor and its organizational customers

C (Chantal) Nieuwlaat; Gerrit van Bruggen; M Kacker

The impact of marketing function performance on the relationship between and industrial distributor and its organizational customers

C (Chantal) Nieuwlaat
, Gerrit van Bruggen
, M Kacker

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Science: A two-way street linking theory and practice, abstracts of the INFORMS Marketing Science Conference, Wiesbaden, Germany
Editors	O. Heil
Place of Publication	Wiesbaden
Publication status	Published - 2001

Research programs

RSM MKT

Cite this

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title = "The impact of marketing function performance on the relationship between and industrial distributor and its organizational customers",

author = "Nieuwlaat, \{C (Chantal)\} and \{van Bruggen\}, Gerrit and M Kacker",

year = "2001",

language = "Undefined/Unknown",

editor = "O. Heil",

booktitle = "Marketing Science: A two-way street linking theory and practice, abstracts of the INFORMS Marketing Science Conference, Wiesbaden, Germany",

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The impact of marketing function performance on the relationship between and industrial distributor and its organizational customers. / Nieuwlaat, C (Chantal); van Bruggen, Gerrit; Kacker, M.
Marketing Science: A two-way street linking theory and practice, abstracts of the INFORMS Marketing Science Conference, Wiesbaden, Germany. ed. / O. Heil. Wiesbaden, 2001.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - The impact of marketing function performance on the relationship between and industrial distributor and its organizational customers

AU - Nieuwlaat, C (Chantal)

AU - van Bruggen, Gerrit

AU - Kacker, M

PY - 2001

Y1 - 2001

M3 - Chapter

BT - Marketing Science: A two-way street linking theory and practice, abstracts of the INFORMS Marketing Science Conference, Wiesbaden, Germany

A2 - Heil, O.

CY - Wiesbaden

ER -