The impact of Marketing Management Support Systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Book of Abstracts, Marketing Science Conference, Berkeley
Editors	T. Erdem, et al
Place of Publication	Berkeley
Publisher	University of California
Pages	59-59
Number of pages	1
Publication status	Published - 1997

Research programs

@inbook{084b2ef494784fd4abe0f7972fa315de,

title = "The impact of Marketing Management Support Systems",

author = "{van Bruggen}, Gerrit and Berend Wierenga",

year = "1997",

language = "Undefined/Unknown",

pages = "59--59",

editor = "T. Erdem and et al",

booktitle = "Book of Abstracts, Marketing Science Conference, Berkeley",

publisher = "University of California",

address = "United States",

}