The impact of product smartness on consumer satisfaction through product advantage, compatibility, and complexity

Serge Rijsdijk, EJ Hultink

Research output: Contribution to conference › Conference contribution › Academic

Original languageUndefined/Unknown
Publication statusPublished - 2002
Externally publishedYes
Event2002 PDMA Research Forum - Orlando, USA
Duration: 1 Jan 2002 → …

Conference

Conference2002 PDMA Research Forum
CityOrlando, USA
Period1/01/02 → …

Research programs

  • RSM ORG

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