The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Research output: Contribution to journal › Article › Academic › peer-review

20 Citations (Scopus)

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The impact of homophily, tie strength and source credibility on consumer responses to eWOM messages on Facebook
De Keyzer, F. (Speaker)
2015
Activity: Talk or presentation › Oral presentation › Academic