Original language | Undefined/Unknown |
---|---|
Title of host publication | Marketing theory and applications: Marketing's role in creating value |
Editors | W.L. Cron, G.S. Low |
Place of Publication | Chicago |
Publisher | American Marketing Association |
Pages | 207-208 |
Number of pages | 2 |
Publication status | Published - 2004 |
The impact of self reinforcing mechasnisms on performance
E den Hartigh, F (Fred) Langerak, Harry Commandeur
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review