The impact of self reinforcing mechasnisms on performance

E den Hartigh, F (Fred) Langerak, Harry Commandeur

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationMarketing theory and applications: Marketing's role in creating value
EditorsW.L. Cron, G.S. Low
Place of PublicationChicago
PublisherAmerican Marketing Association
Pages207-208
Number of pages2
Publication statusPublished - 2004

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