The impact of system-strategy fit on the success of CRM systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Science Conference 2002
Editors	T. Elrod A. Finn P.L Popkowski Leszcyc, P., Messinger
Place of Publication	Edmonton CA
Publication status	Published - 2002

Research programs

@inbook{e4fe15cc884a40a3b22f8566d52d17c8,

title = "The impact of system-strategy fit on the success of CRM systems",

author = "Z Chen and {van Bruggen}, Gerrit and Berend Wierenga",

year = "2002",

language = "Undefined/Unknown",

editor = "{A. Finn P.L Popkowski Leszcyc}, {T. Elrod} and {P., Messinger}",

booktitle = "Marketing Science Conference 2002",

}