The Impact of the Introduction and Use of an Informational Website on Offline Customer Buying Behavior

Erjen van Nierop, PSH Leeflang, ML Teerling, KRE Huizingh

Research output: Contribution to conferencePaperAcademic

68 Citations (Scopus)
Original languageEnglish
DOIs
Publication statusPublished - 2011
Externally publishedYes

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