The Impact of the Introduction and Use of an Informational Website on Offline Customer Buying Behavior

Erjen van Nierop, PSH Leeflang, ML Teerling, KRE Huizingh

Research output: Contribution to conference › Paper › Academic

68 Citations (Scopus)

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TY - CONF

T1 - The Impact of the Introduction and Use of an Informational Website on Offline Customer Buying Behavior

AU - van Nierop, Erjen

AU - Leeflang, PSH

AU - Teerling, ML

AU - Huizingh, KRE

PY - 2011

Y1 - 2011

UR - https://www.sciencedirect.com/science/article/abs/pii/S0167811611000243

U2 - 10.1016/j.ijresmar.2011.02.002

DO - 10.1016/j.ijresmar.2011.02.002

M3 - Paper

ER -