The impact of the quality of a marketing decision support system: an experimental study

Research output: Contribution to journalArticleAcademicpeer-review

29 Citations (Scopus)
35 Downloads (Pure)
Original languageUndefined/Unknown
Pages (from-to)331-344
Number of pages14
JournalInternational Journal of Research in Marketing
Volume13
Issue number4
DOIs
Publication statusPublished - 1996

Research programs

  • RSM MKT

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