The impact of the quality of a marketing decision support system: an experimental study

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Original language	Undefined/Unknown
Pages (from-to)	331-344
Number of pages	14
Journal	International Journal of Research in Marketing
Volume	13
Issue number	4
DOIs	https://doi.org/10.1016/S0167-8116(96)00017-1
Publication status	Published - 1996

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@article{ba928f3f52b64e5892d5b7d683729203,

title = "The impact of the quality of a marketing decision support system: an experimental study",

author = "{van Bruggen}, Gerrit and Ale Smidts and Berend Wierenga",

year = "1996",

doi = "10.1016/S0167-8116(96)00017-1",

language = "Undefined/Unknown",

volume = "13",

pages = "331--344",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "4",

}

TY - JOUR

T1 - The impact of the quality of a marketing decision support system: an experimental study

AU - van Bruggen, Gerrit

AU - Smidts, Ale

AU - Wierenga, Berend

PY - 1996

Y1 - 1996

U2 - 10.1016/S0167-8116(96)00017-1

DO - 10.1016/S0167-8116(96)00017-1

M3 - Article

SN - 0167-8116

VL - 13

SP - 331

EP - 344

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 4

ER -