Original language | English |
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Pages (from-to) | 2947-3448 |
Number of pages | 502 |
Journal | Management Science |
Volume | 65 |
Issue number | 7 |
DOIs | |
Publication status | Published - 7 Feb 2019 |
The Impact of Time Shifting on TV Consumption and Ad Viewership
Rodrigo Belo, M Godinho de Matos, P M Ferreira, F Reis
Research output: Contribution to journal › Article › Academic › peer-review
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