The Impact of Time Shifting on TV Consumption and Ad Viewership

Rodrigo Belo, M Godinho de Matos, P M Ferreira, F Reis

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)
1 Downloads (Pure)
Original languageEnglish
Pages (from-to)2947-3448
Number of pages502
JournalManagement Science
Volume65
Issue number7
DOIs
Publication statusPublished - 7 Feb 2019

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