The Impact of Time Shifting on TV Consumption and Ad Viewership

Rodrigo Belo, M Godinho de Matos, P M Ferreira, F Reis

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@article{83f5904e79de48d1a922e0dd7a367b77,

title = "The Impact of Time Shifting on TV Consumption and Ad Viewership",

author = "Rodrigo Belo and {Godinho de Matos}, M and Ferreira, {P M} and F Reis",

year = "2019",

month = feb,

day = "7",

doi = "10.1287/mnsc.2018.3084",

language = "English",

volume = "65",

pages = "2947--3448",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "7",

}