| Original language | English |
|---|---|
| Pages (from-to) | 573-583 |
| Number of pages | 11 |
| Journal | Industrial Marketing Management |
| Volume | 32 |
| Issue number | 7 |
| Publication status | Published - 2003 |
| Externally published | Yes |
The implementation of customer profitability analysis: a case study
Erik van Raaij, MJA Vernooij, S van Triest
Research output: Contribution to journal › Article › Academic › peer-review
68
Citations
(Scopus)