The implementation of customer profitability analysis: a case study

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70 Citations (Scopus)

Original language	English
Pages (from-to)	573-583
Number of pages	11
Journal	Industrial Marketing Management
Volume	32
Issue number	7
Publication status	Published - 2003
Externally published	Yes

Cite this

@article{45a2d821e42d443d9ad39f93c0b934fd,

title = "The implementation of customer profitability analysis: a case study",

author = "\{van Raaij\}, Erik and MJA Vernooij and \{van Triest\}, S",

year = "2003",

language = "English",

volume = "32",

pages = "573--583",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

number = "7",

}