The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms

Thomas Frick

Research output: Types of ThesisDoctoral ThesisInternal

49 Downloads (Pure)
Original languageEnglish
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • Li, Ting, Supervisor
  • van Heck, Eric, Supervisor
Award date12 Sept 2018
Publisher
Print ISBNs9789058925220
Publication statusPublished - 12 Sept 2018

Research programs

  • RSM LIS

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