The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms

Research output: Types of Thesis › Doctoral Thesis › Internal

Original language	English
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Li, Ting, Supervisor van Heck, Eric, Supervisor
Award date	12 Sep 2018
Print ISBNs	9789058925220
Publication status	Published - 12 Sep 2018

Access to Document

@phdthesis{ec4069735017420e962d2d8ca741d413,

title = "The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms",

author = "Thomas Frick",

year = "2018",

month = sep,

day = "12",

language = "English",

isbn = "9789058925220",

series = "ERIM PhD Series in Research in Management",

school = "Erasmus University Rotterdam",

}