The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms

Research output: Types of ThesisDoctoral ThesisInternal

Original languageEnglish
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • Li, Ting, Supervisor
  • van Heck, Eric, Supervisor
Award date12 Sep 2018
Print ISBNs9789058925220
Publication statusPublished - 12 Sep 2018

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