TY - JOUR
T1 - The importance of innovation adoption and generation in linking entrepreneurial orientation with product innovation and farm revenues: The case of vegetable farmers in West-Java, Indonesia
AU - Etriya, E
AU - Scholten, VE
AU - Wubben, EFM
AU - Kemp, Ron
AU - Omta, SWF
PY - 2018
Y1 - 2018
N2 - The growth of modern agrifood markets, especially in Indonesia, has stimulated entrepreneurially oriented
farmers to seize business opportunities through innovation. This paper aims to investigate in a dynamic
agrifood market if entrepreneurial orientation enhances innovation adoption and generation and if both of
these actions enhance product innovation and, eventually, farm revenues of vegetable farmers in West Java,
Indonesia. The findings demonstrate that entrepreneurial orientation enhances innovation adoption and
generation, which in turn enhance product innovation. Finally, product innovation enhances farm revenues.
The findings contribute to a better understanding of the role of innovation in facilitating entrepreneurially
oriented farmers to perform better when facing a dynamic market. Entrepreneurial orientation enables farmers
to innovate by taking risks to anticipate future demand, through either adoption of available innovations or
generation of their own innovations, and both options result in new or improved products and eventually
enhanced farm revenues.
AB - The growth of modern agrifood markets, especially in Indonesia, has stimulated entrepreneurially oriented
farmers to seize business opportunities through innovation. This paper aims to investigate in a dynamic
agrifood market if entrepreneurial orientation enhances innovation adoption and generation and if both of
these actions enhance product innovation and, eventually, farm revenues of vegetable farmers in West Java,
Indonesia. The findings demonstrate that entrepreneurial orientation enhances innovation adoption and
generation, which in turn enhance product innovation. Finally, product innovation enhances farm revenues.
The findings contribute to a better understanding of the role of innovation in facilitating entrepreneurially
oriented farmers to perform better when facing a dynamic market. Entrepreneurial orientation enables farmers
to innovate by taking risks to anticipate future demand, through either adoption of available innovations or
generation of their own innovations, and both options result in new or improved products and eventually
enhanced farm revenues.
UR - https://www.ifama.org/
U2 - 10.22434/IFAMR2017.0038
DO - 10.22434/IFAMR2017.0038
M3 - Article
SN - 1096-7508
VL - 21
SP - 969
EP - 988
JO - International Food and Agribusiness Management Review
JF - International Food and Agribusiness Management Review
IS - 7
ER -
