The in-store-brand-commitment scale

S Borghgraef, MP van Ginkel, P Farris, Willem Verbeke

Research output: Contribution to journalArticleAcademic

Original languageUndefined/Unknown
Pages (from-to)23-41
Number of pages19
JournalInternational Review of Retail, Distribution and Consumer Research
Volume11
Publication statusPublished - 2000

Research programs

  • EUR ESE 23

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