The in-store-brand-commitment scale

S Borghgraef, MP van Ginkel, P Farris, Willem Verbeke

Research output: Contribution to journal › Article › Academic

Original language	Undefined/Unknown
Pages (from-to)	23-41
Number of pages	19
Journal	International Review of Retail, Distribution and Consumer Research
Volume	11
Publication status	Published - 2000

Cite this

@article{8aae8c0337d74741b054f703147244c6,

title = "The in-store-brand-commitment scale",

author = "S Borghgraef and {van Ginkel}, MP and P Farris and Willem Verbeke",

year = "2000",

language = "Undefined/Unknown",

volume = "11",

pages = "23--41",

journal = "International Review of Retail, Distribution and Consumer Research",

issn = "0959-3969",

publisher = "Routledge",

}