"The influence of market oreintation on competitive superiority and performance of industrial business"

F (Fred) Langerak, Harry Commandeur

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publication"Marketing strategy and organization" Proceedings 27th EMAC Conference, Stockholm
EditorsP. Andersson
Place of PublicationStockholm
Pages91-105
Number of pages15
Publication statusPublished - 1998

Research programs

  • RSM MKT

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