The influence of market orientation on competitive superiority and performance of industrial business

F (Fred) Langerak

Research output: Chapter/Conference proceeding › Chapter › Academic

Original languageUndefined/Unknown
Title of host publicationMarketing strategy and organization
EditorsP. Andersson
Place of PublicationStockholm
Pages91-105
Number of pages15
Publication statusPublished - 1998

Research programs

  • EUR ESE 06

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