The influence of market orientation on positional advantage and performance of industrial business

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing theory and applications ; proceedings American Marketing association
Editors	D. Graval, D.C. Pechman
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	61-62
Number of pages	2
Publication status	Published - 1998

Research programs

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title = "The influence of market orientation on positional advantage and performance of industrial business",

author = "Harry Commandeur and Langerak, {F (Fred)}",

year = "1998",

language = "Undefined/Unknown",

pages = "61--62",

editor = "D. Graval and D.C. Pechman",

booktitle = "Marketing theory and applications ; proceedings American Marketing association",

publisher = "American Marketing Association",

address = "United States",

}

The influence of market orientation on positional advantage and performance of industrial business. / Commandeur, Harry; Langerak, F (Fred).
Marketing theory and applications ; proceedings American Marketing association. ed. / D. Graval; D.C. Pechman. Chicago: American Marketing Association, 1998. p. 61-62.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - The influence of market orientation on positional advantage and performance of industrial business

AU - Commandeur, Harry

AU - Langerak, F (Fred)

PY - 1998

Y1 - 1998

M3 - Chapter

SP - 61

EP - 62

BT - Marketing theory and applications ; proceedings American Marketing association

A2 - Graval, D.

A2 - Pechman, D.C.

PB - American Marketing Association

CY - Chicago

ER -