Original language | Undefined/Unknown |
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Title of host publication | Marketing theory and applications ; proceedings American Marketing association |
Editors | D. Graval, D.C. Pechman |
Place of Publication | Chicago |
Publisher | American Marketing Association |
Pages | 61-62 |
Number of pages | 2 |
Publication status | Published - 1998 |
The influence of market orientation on positional advantage and performance of industrial business
Harry Commandeur, F (Fred) Langerak
Research output: Chapter/Conference proceeding › Chapter › Academic