The influence of market orientation on positional advantage and performance of industrial business

Harry Commandeur, F (Fred) Langerak

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing theory and applications ; proceedings American Marketing association
EditorsD. Graval, D.C. Pechman
Place of PublicationChicago
PublisherAmerican Marketing Association
Number of pages2
Publication statusPublished - 1998

Research programs

  • EUR ESE 06

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