"The influence of market orientation on positional advantage and performance of industrial business"

F (Fred) Langerak, Harry Commandeur

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publication"Marketing theory and applications" Proceedings 1998 American Marketing Association Winter Educator's Conference, Chicago
EditorsD Grewal, C. Pechmann
Place of PublicationChicago
Pages61-62
Number of pages2
Publication statusPublished - 1998

Cite this