The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification

M L Fransen, MJ Reinders, J Bartels, RL Maassen

Research output: Contribution to journalArticleAcademic

21 Citations (Scopus)
Original languageEnglish
Pages (from-to)5-20
Number of pages16
JournalJournal of Marketing Communications
Issue number1
Publication statusPublished - 2010
Externally publishedYes

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