The information content of magazine advertising in market and transition economies

EJ van Herpen, Rob Pieters, J Fidrmucova, Peter Roosenboom

Research output: Contribution to journalArticleAcademicpeer-review

16 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)257-283
Number of pages27
JournalJournal of Consumer Policy
Volume23
Publication statusPublished - 2000

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