The interaction data framework: Measuring the suitability of the customer database for relational strategies

JC Hoekstra, KRE Huizingh

Research output: Contribution to journal › Article › Academic

Original languageUndefined/Unknown
Pages (from-to)232-245
Number of pages14
JournalJournal of Database Marketing
Volume7
Publication statusPublished - 2000

Research programs

  • ESE - MKT

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