The Interface of Marketing and Operations Research

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationLiber Amicorum In memoriam of Jo van Nunen
EditorsL. Kroon, T. Li, R Zuidwijk
Place of PublicationRotterdam
Pages83-91
Number of pages260
Publication statusPublished - 2010

Research programs

  • RSM MKT

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