The International Encyclopedia of Marketing

Eric Waarts, JMD Koster, N Lamperjee, E Peelen, M Thomas, S Palowoda

Research output: Book/Report/Inaugural speech/Farewell speechBook editingAcademic

Original languageUndefined/Unknown
Place of PublicationOxford
Number of pages372
Publication statusPublished - 1997

Publication series

SeriesEMC, European Marketing Confederation

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