The International Journal of Research in Marketing (IJRM): Its conception and early years

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Abstract

IJRM originated from the European Marketing Academy (EMAC) and it is its official journal. Since 1972, the Academy has organized annual marketing conferences in Europe, and, in 1981, it was decided that it was time for a journal.
Original languageEnglish
Pages (from-to)149-150
Number of pages2
JournalInternational Journal of Research in Marketing
Volume25
Issue number3
DOIs
Publication statusPublished - 2008

Research programs

  • RSM MKT

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