Abstract
IJRM originated from the European Marketing Academy (EMAC) and it is its official journal. Since 1972, the Academy has organized annual marketing conferences in Europe, and, in 1981, it was decided that it was time for a journal.
Original language | English |
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Pages (from-to) | 149-150 |
Number of pages | 2 |
Journal | International Journal of Research in Marketing |
Volume | 25 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2008 |
Research programs
- RSM MKT