The international takeoff of new products: the role of economics, culture, and country innovativeness

GJ Tellis, Stefan Stremersch, E Yin

Research output: Contribution to journalArticleAcademicpeer-review

275 Citations (Scopus)
Original languageEnglish
Pages (from-to)188-208
Number of pages21
JournalMarketing Science
Volume22
Issue number2
DOIs
Publication statusPublished - 2003

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Spring

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