The international takeoff of new products: the role of economics, culture, and country innovativeness

GJ Tellis, Stefan Stremersch, E Yin

Research output: Contribution to journal › Article › Academic › peer-review

313 Citations (Scopus)

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@article{a80389d480e54c33a20e7cd30e8edd31,

title = "The international takeoff of new products: the role of economics, culture, and country innovativeness",

author = "GJ Tellis and Stefan Stremersch and E Yin",

note = "Spring",

year = "2003",

doi = "10.1287/mksc.22.2.188.16041",

language = "English",

volume = "22",

pages = "188--208",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "2",

}

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T1 - The international takeoff of new products: the role of economics, culture, and country innovativeness

AU - Tellis, GJ

AU - Stremersch, Stefan

AU - Yin, E

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PY - 2003

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U2 - 10.1287/mksc.22.2.188.16041

DO - 10.1287/mksc.22.2.188.16041

M3 - Article

SN - 0732-2399

VL - 22

SP - 188

EP - 208

JO - Marketing Science

JF - Marketing Science

IS - 2

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