The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development

PC Verhoef

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages54
EditionERIM Report 2002 27
Publication statusPublished - 2002

Publication series

SeriesERIM Report 2002
Volume27

Research programs

  • ESE - MKT

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