Original language | Undefined/Unknown |
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Pages (from-to) | 39-67 |
Number of pages | 29 |
Journal | Journal of International Consumer Marketing |
Volume | 8 |
Issue number | 3/4 |
Publication status | Published - 1996 |
Bibliographical note
(simultaneously published in L.A. Manrai & A.K. Manrai, 1996)Research programs
- RSM MKT
- RSM S&E