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The lifetime value concept in customer-based marketing

  • JC Hoekstra
  • , KRE Huizingh

Research output: Contribution to journal › Article › Academic › peer-review

Original languageUndefined/Unknown
Pages (from-to)257-274
Number of pages18
JournalJournal of Market Focused Management
Volume3
Publication statusPublished - 1999

Research programs

  • ESE - MKT

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