The lifetime value concept; its use for relationship building

JC Hoekstra, KRE Huizingh

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationResearch Methodologies for the New Marketing
EditorsC.N.A. Molenaar, F.W. Plat, J.C. Hoekstra, P.S.H. Leeflang
Place of PublicationAmsterdam
Pages41-64
Number of pages24
Publication statusPublished - 1996

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